Part 1 – ZOOMing in We had poured capital into expanding the gym when lockdown hit. Going onto Zoom could have looked like a saviour, a new product with a relatively low buy-in and a huge captive audience. Also a huge demand in equipment for home use meant we could’ve cashed in by renting ours […]
Part 2 – The Return So now government had given us the green light to start trading. Fear was at a premium, despite a lot of our members eager to return to the gym, quite a few flat out refused & some more terminations followed. Could we have continued with Zoom, maybe, but we had […]
Part 3 – The 2nd Wave No sooner had we started and gathered momentum, we were approaching December and January, notoriously bad months for gyms, contrary to popular belief. And this was compounded by news of the 2nd wave. Another hurdle, but with the gym closing over the Christmas period, we would tackle this in […]
“Failing to plan is planning to fail.” It’s great to just train and assume goals are being met, but it’s a lot better to set some clear objectives which are revisited, addressed & built upon. Setting smaller tasks aligned with your long term in mind allows you to track your progress & stay motivated. While […]
For such a competitive industry, the prices are more skewed than ever! Since covid did you notice the ‘expensive gyms’ upping their rates by 30-40% while the more ‘inexpensive commercial gyms’ are suddenly selling themselves at half the price? This has rattled consumers belief in the integrity of the industry, however it’s fairly simple to […]
The key to a successful training regime is to enjoy it. Naturally there will be some pain and struggle when you begin, but once overcome will give you a changed life. Even though it’s available to all, only a lucky few reside here. The decision to start takes the longest, however the first 3-4 weeks […]
Our style of training, although done inside, is extremely conducive to sports & outdoor activities. Where calisthenics exercises & pull-ups will give you much needed upper body strength to obliterate many of the challenges dished up in an Obstacle Course race, improving fundamental movement patterns in the legs & correct kettlebell training will bolster your […]
The addition of BoxFit classes to our schedule is proving very popular. As a gym mainly built on improving movement & increasing strength, this is a fantastic outlet to see your new found efficiency & performance. The more technical aspect of it, makes it a snug fit with the rest of our concept, where we […]
With lockdown forcing gyms to close, we put one of most tried & tested pieces of fitness equipment to the sword. Rather than just doing the stock standard bodyweight workouts, we decided to lend our kettlebells to our members & follow the Zoom trend. We knew with just one weight, we’d have to increase the […]
It’s pretty simple in theory… an overload principle. The training must exceed the current capacity of the individual to create a stimulus which must first be adapted to & then built upon. The reality is most people joining us, have been involved in some sort of previous physical activity over the years. Mainly a combination […]
