Tag Archives: covid

How Lockdown Improved our product – part 1

Part 1 – ZOOMing in We had poured capital into expanding the gym when lockdown hit. Going onto Zoom could have looked like a saviour, a new product with a relatively low buy-in and a huge captive audience. Also a huge demand in equipment for home use meant we could’ve cashed in by renting ours […]

How Lockdown Improved our product – part 2

Part 2 – The Return So now government had given us the green light to start trading. Fear was at a premium, despite a lot of our members eager to return to the gym, quite a few flat out refused & some more terminations followed. Could we have continued with Zoom, maybe, but we had […]

How Lockdown Improved our product – part 3

Part 3 – The 2nd Wave No sooner had we started and gathered momentum, we were approaching December and January, notoriously bad months for gyms, contrary to popular belief. And this was compounded by news of the 2nd wave.  Another hurdle, but with the gym closing over the Christmas period, we would tackle this in […]

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Training in Covid

It’s obviously a very trying and testing time, however, just as the world has ground to a halt, your training definitely shouldn’t. The majority of people are working from home and generally self training and this is where a set environment (gym) or lack of motivation (coach) has really challenged everyone on a fitness front.  […]